Iraq – September 9, 2026

SAS, Authorized Company of Toyota Iraq, has launched the all-new Land Cruiser FJ through launch events hosted across Baghdad, Erbil, Basra, Duhok, Sulaymaniyah, and Kirkuk. This launch marks the introduction of a fresh addition to the Land Cruiser family that seamlessly blends heritage-inspired design with capable off-road performance.

The unveiling events spanned multiple cities and governorates across Iraq, offering Toyota customers in diverse regions the opportunity to experience the Land Cruiser FJ up close. Each event followed a unified program featuring distinguished guests, alongside an introductory presentation tracing the vehicle's legacy, highlighting key advancements in this new iteration, and showcasing its core specifications prior to the official reveal.

In terms of design, the new Land Cruiser FJ draws inspiration from the iconic classic styling cues of the Land Cruiser heritage, presented in a contemporary aesthetic tailored to young drivers and adventure enthusiasts. The vehicle is powered by a 2.7-liter 2TR-FE four-cylinder engine and is equipped with the third-generation Toyota Safety Sense (TSS 3.0) package, delivering an array of advanced active safety technologies.

Inside, the cabin balances practicality with modern technology, providing expansive outward visibility for the driver, a 12.3-inch touchscreen multimedia display, a 360-degree panoramic camera, and ample cargo space. These appointments support everyday urban commutes, long-distance road trips, and off-road driving alike.

Hosting launch events across multiple Iraqi cities reflects SAS and Toyota Iraq’s commitment to making the new model accessible to a wider audience while leveraging the company's authorized network to reach customers nationwide. The events also provided a dedicated platform for guests to explore the vehicle firsthand and discover its design, features, and capabilities.

With this return to Iraq, Toyota Iraq expands its Land Cruiser lineup, meeting the demands of drivers looking for a vehicle that unifies daily usability, road trips, exploration, and off-city adventures, all while honoring the enduring legacy built around the Land Cruiser name over decades.