As part of its ongoing commitment to introducing the latest innovations and advanced technologies in the automotive sector, SAS Automotive Trading and Services Co., Ltd, the authorized dealer of Toyota Iraq, organized a distinguished launch event for the all-new LC300 HEV hybrid vehicle across all its branches in Iraq. The event took place at showrooms in Baghdad, Erbil, Kirkuk, Duhok, Basra, and Sulaymaniyah through the sub-dealer showroom Kamaran Motors. This initiative reflects the company’s continued efforts to bring environmentally friendly and highly efficient vehicles to the Iraqi market, while enhancing the driving experience by offering more advanced and reliable mobility solutions.

The LC300 HEV is ideal for those seeking a powerful and dynamic driving experience. Equipped with a robust hybrid powertrain, the vehicle delivers up to 457 horsepower and 790 Nm of torque, ensuring outstanding performance both on and off-road. The model also features electric power steering, which provides the driver with smoother control and enhanced handling. More than just a vehicle, the LC300 HEV represents confidence, precision, and reliability—a true companion for every adventure.

The launch event was attended by the management of SAS, along with a distinguished gathering of LC300 HEV model customers, representatives from the government, and the Japanese Embassy, as well as several individuals interested in this new model who showed notable enthusiasm toward its updates. The event included a welcoming speech, an overview of the key features of the LC300 HEV, and a technical and practical presentation on the operation of the new hybrid system. Additionally, special test drive appointments were scheduled to provide interested attendees with the opportunity to experience the true performance of this iconic vehicle.

Dr. Sabah Kahim Al-Mahal, Deputy General Manager of SAS, said:
“This marks the first launch of the LC300 HEV in Iraq. We believe this model will reshape the concept of smart and sustainable driving. At SAS, we remain committed to meeting the evolving needs of the Iraqi market by offering the most advanced Toyota models.”

Guests were welcomed into a thoughtfully curated atmosphere that reflected Toyota’s identity of excellence and innovation. The vehicle was revealed amid enthusiastic reactions, followed by direct discussions between customers and the SAS team to explore the vehicle’s features and real-life applications.

SAS expressed its pride in hosting this important launch and in welcoming Land Cruiser fans to celebrate a new milestone. This occasion also served as a platform to showcase Toyota’s latest hybrid technologies, fuel efficiency, and commitment to reducing emissions, while strengthening the bond with a community of drivers passionate about sustainability and performance.

As the event concludes, SAS reaffirms its dedication to always delivering the best and to continuously bringing the latest Toyota innovations to Iraq. With the introduction of the LC300 HEV, a new chapter begins in the legacy of Land Cruiser, one that combines legendary reliability with future-ready environmental performance.